Ask Ted Peterson! That’s his niche…

This week I interview Ted Petersen about his role with SportsStar Relocation. As the name suggests, Ted and his team of agents specialize in working with high profile sports stars and provide top notch service for these exceptional athletes.

We take you from his beginnings in the publishing industry to how he became the executive vice president of SportsStar Relocation and running his own branch in Arizona where he has built an entire business around working with professional athletes.

In this episode Ted helps break down some of the myths and misunderstandings of working with professional athletes and explains that they are just regular people. They just have different needs and require a different approach than “typical” agents usually provide.
Ted shares some of his strategies for finding, servicing and keeping these top athletes as clients and how you can be a part of it. As well as how you can build a luxury real estate business at the same time. This episode has a ton of great takeaways and valuable insights from an industry leader.

If you are into sports, luxury homes, becoming a better real estate agent or just love this podcast, then I’m leaving the ball in your court to watch this episode!

(See what I did there? haha)

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About Our Guest – Ted Petersen

Ted Petersen of Russ Lyon Sotheby’s International Realty in Scottsdale, Arizona is an agent whose extensive experience in the Professional Athlete industry truly sets him apart in a crowded real estate market.

Acting as Executive Vice President of SportStar Relocation (Manhattan Beach, CA) and President & CEO of SportStar Relocation Arizona – 100% of Ted’s daily real estate efforts are focused around the professional athlete industry and locating Luxury Properties this unique clientele demands.

Ted founded SportStar Relocation Arizona to deliver superior Real Estate & Concierge services for his professional athlete clients in Arizona. As a result of his local athlete relationships and connections – Ted developed a powerful Local Athlete Marketing Program to expose his client’s luxury properties to the professional athletes living in and/or playing in Arizona.

Most of Ted’s player and client relationships come by way of referral which is a testament to his professionalism and negotiation skills that were developed during his 6 years in New York City’s Publishing Industry (GQ Magazine, Talk Magazine) while also spending time at the National Football League.

Ted Petersen & SportStar Relocation Arizona continue to build momentum in the Luxury Market and together have become a brand name professional athletes discuss in locker-rooms across the Valley!

If you want to find out what Ted and the rest of Sports Star Relocation is up to you can connect at:
To you and your niche,
Ryan Smith – The Niche Agent
(P.S. In case you haven’t got your copy yet, make sure you get your copy of the “101 Real Estate Niche Markets” eBook we created at )
(P.S.S. If you like this episode and would like to learn more about the Niche Agent or just stay on top of what is happening on the program, be sure to sign up for the Niche Agent Insiders club at