Levi’s Tries On Gay Ending to Commercial
By Michael Wilke
August 6, 2007
Seeking to break out of the usual, Levi Strauss & Co. has created a provocative new commercial with two endings — one with a gay twist.
A man in a sleek apartment tries on a pair of jeans but struggles to pull them past his ankles, when suddenly a phone booth containing a blond man partially erupts through the floor. They look at each other with mischievous smiles. Lowering his jeans back down for a moment, he forcefully pulls his jeans all the way up — turning his entire apartment into a complete outdoor street scene. The two men happily walk away together.