Gus Kenworthy has hot merchandise to unload.

The Olympic freeskier has teamed up with PopSockets to design an LGBTQ Pride-themed “Be True” PopGrip, one of those smartphone accessories millennials use, and he’s aware that sex sells.

“This photo is to show off my new @popsockets grip and THAT IS ALL!!! Don’t @ me!” he captions his latest shirtless bathroom selfie. “Honestly though, I’m very excited because the PopGrips that I designed are finally available!”

Kenworthy writes that 50% of proceeds from the PopGrip will help fund his current AIDS/LifeCycle campaign. “Be you, be true!”

The 27-year-old activist has already pledged to raise $1 million in his first AIDS/LifeCycle ride, a June bike riding event raising funds and awareness to help fight the HIV/AIDS epidemic. He’s currently the lead donor with more than $55,000 raised.

In other Kenworthy news, this week the recent RuPaul’s Drag Race All Stars guest judge responded to the tweet “Being gay is not a choice but being an asshole is,” commenting, “well if you are what you eat then I guess I’m both.” So there’s that.

Kenworthy came out publicly as gay in 2015 after winning a silver medal at the 2014 Sochi Games. While he didn’t reach the podium at the 2018 Winter Games in Pyeongchang, his televised smooch with boyfriend Matt Wilkas is believed to be the first same-sex kiss aired during the Olympics.

Celebrity interviewer. Foodie and Broadway buff in Manhattan. Hates writing bios.

@brandonvoss